The plant sync was established on April 25th, 2015. It is a program of Steadfast Plants, LLC,  a company in Ankeny, Iowa, USA that specializes in breeding of ornamental plants.

Matthew Bailey is the owner, founder, president, treasurer, secretary, etc. of the plant sync.

With degrees in biology, plant biotechnology, and crop genetics — and careers in industry and academia as a scientist and research administrator — Matthew ditched his real job in 2009 to work for himself and breed ornamental plants. Along the way the irksome issue of climate change eventually got the better of him, and the plant sync  was born.

The purpose of the plant sync is to improve the lives, safety, and health of people through mindful plant choices and gardening practices.